SaaS & Marketing

Revenue, acquisition, retention and marketing-efficiency metrics for SaaS and digital growth teams.

Calculate profit, margin and markup from cost and selling price.

Calculate return on ad spend from revenue and advertising cost.

Calculate customer acquisition cost from sales/marketing spend and new customers.

Estimate customer lifetime value from ARPU, gross margin and churn.

Calculate MRR and ARR from customer count and average monthly revenue.

Calculate customer churn rate from starting customers and lost customers.

Calculate net revenue retention from starting MRR, expansion, contraction and churn.

Calculate remaining cash runway from cash balance and monthly net burn.

Calculate monthly cash burn from beginning/ending cash and elapsed months.

Calculate conversion rate from conversions and visits.

Calculate cost per click from ad spend and clicks.

Calculate cost per thousand impressions from spend and impressions.

Calculate cost per acquisition from spend and acquisitions.

Calculate inventory turnover and days in inventory from COGS and average inventory.

Calculate CAC payback period from CAC, monthly ARPU and gross margin.

About this collection

Revenue, acquisition, retention and marketing-efficiency metrics for SaaS and digital growth teams. 15 free tools.